Rapid Market Assessment of Responsible Tourism in Vietnam 2017

In order to assess the feasibility of a possible future project ‘Responsible Tourism and Competitiveness in Vietnam’ envisaged by the Swiss Secretariat for Economic Affairs (SECO) for funding, the ILO has commissioned the preparation of a rapid market assessment (RMA) of Vietnam’s tourism sector. The RMA is expected to provide a basis for the development of a detailed project document.

During the last decade, tourism has developed into an important economic sector in Vietnam. Growth rates of international and domestic tourists are staggering. In 2016, 10 million1 foreign visitors and 62 million2 domestic tourists travelled in the country. On the other hand, the tourism sector faces serious challenges. Supply of skilled and professional tourism workforce and transport infrastructure cannot follow the growth rates of travellers.

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